Tasked with creating a new student accommodation brand, we gave The Student Housing Company its upfront name, fresh identity and personable tone-of-voice. We're currently rolling the brand out across digital marketing, advertising and the halls of residence springing up across the UK. The brand has been shortlisted for the 2012 Transform Awards.
One of Europe's top leadership coaches, Peter Bluckert works with country presidents, football clubs and senior management teams of multi-nationals, and came to us for a brand identity and suite of materials that would reflect the calibre of his clients. Our work uses a concentric cirlce motif to symbolise change, journeys and psychological layers. This motif appears across stationery, brochures and a website, and is shown through both illustration and stunning light photography.
Working globally, York Associates help professionals communicate across language and cultural barriers. Our rebrand gave them a coolly professional aesthetic, a simple tone-of-voice and a website their world-wide community could engage with.
One of the best kept secrets in Yorkshire, the stunning, handcrafted furniture and soft furnishings from this small family firm takes pride of place in many of the finest homes across the Dales. After 20 years of bespoke wonderfulness it was time to grow, so Dalesbred and the Design Council's Designing Demand programme commissioned us to rebrand, reimagine and let the secret out.
Superhot art gallery According To McGee came to us as plain old 'ArtSpace'. With an identity that felt more community centre than gallery we ripped it up and started again. The name is homage to the gallery's outspoken owner and the brand now rocks. Visitor numbers are up and the fine Jackdaw magazine has noticed them.
Julie Lodrick, Principal of The Mount, says “We commissioned a brand refresh, prospectus and new website. What we got went much deeper than that. The thinking behind the re-imagining of our logo, introduction of taglines and development of some highly unusual marketing concepts was entirely unexpected. We thought we would get cosmetic design changes, instead we got a powerful brand direction. One that has contributed to our School’s direction and continuing success.”
An Arts Council and Legacy Trust project, imove is a cultural response to the 2012 Olympics. Our task is to engage the public in a two year campaign which includes TV advertising, digital platforms, online video, live events, schools’ outreach activity and billboard advertising. The open question 'imove and ...' is at the heart of our creative.
Our client wanted to do two things: engage decision makers across the country with the Graduate Entrepreneurship Project, and excite students across 11 universities about setting up their own business. We wrote and made two complimentary books; one delivering the project's aims and stats through a beautiful piece of print, the other a little more lo-fi encouraging people to start an enterprise through punchy copy and illustrations.
WIRED UK writer, cultural hacker, newspaper editor and internet-person (see here for a better description), Leila Johnston is clever and cool. So of course she asked us to brand her Final Bullet project/business. Much more to come from this identity.
Pop Up Events aims to be the place on the internet to discover unusual events happening in unusual places. Our branding and marketing (which features a pop up logo naturally) is currently being rolled out across digital and print.
A project for Welcome To Yorkshire, Wakefield Council and major galleries in West Yorkshire, (The Hepworth, Yorkshire Sculpture Park, Leeds Art Gallery), our brief was to create advertising that united the region's sculpture offer. The result balanced contemporary design with mass-market appeal.
A project to create a European-wide business toolkit explaining the rise of the ‘experience economy’ for CIDA resulted in a fresh, culturally-accessible visual style that explained a difficult concept in a simple, fun way.
Our work with Pontefract Racecourse has covered advertising, print and direct mail, and sees the introduction of clean, simple design, taglines and fantastic photography capturing the spirit of the crowds who attend race meetings. Gate receipts have steadily risen.
One of the world's largest chemical companies, AkzoNobel's Aerospace division are currently working with us to create worldwide advertising campaigns for aircraft and vehicle coatings. Or to put it another way we're thinking of cool ideas to sell paint. Work is debuting in London and Las Vegas over the next few months.
Our Artwork series gives exciting, young artists our premises for a night. We invite clients, friends and people we barely know to a private view, ply them with drink before handing over to the artists to exhibit whatever they want. Join the Facebook group here and invite yourself along.
The only UK bank that is also a charity, Charity Bank lends to social enterprises and charities with proven business plans. Tasked to raise awareness of its services our ‘Working Together’ illustrated posters and leaflets resulted in workshops and seminars across the country being oversubscribed. Our creative concept went one step further when we commissioned our illustrator to appear live at the Bank’s Northern conference and decorate a wall over the course of the day.
The Good News is that you only need 30 minutes of physical activity a day to be happier and healthier. Our year and a half challenge was to get this message across one UK city in order to boost fitness levels. Giant letters, ambient messages, posters, postcards and social media have resulted in everything from more dance class sign ups to links with Canada.