Invited to create a poster to sell for charity at Leeds Print Festival 2012, we wrote and designed Nolliz. Posing the question if something looks nice does it have to mean anything, Nolliz conjures up a fantasy festival full of made-up speakers, companies and artists, without being explicit that everything featured is fake.
Tasked with creating a new student accommodation brand, we gave The Student Housing Company its upfront name, fresh identity and personable tone-of-voice. We're currently rolling the brand out across digital marketing, advertising and the halls of residence springing up across the UK. This work won a Gold at the European-wide 2012 Transform Awards.
"Having worked with some of the most established and most awarded creative agencies over the past ten years, I would opt to spend every last penny of my creative budget with The Beautiful Meme. When it comes to injecting belief into your brand, both inside and outside your business, there is nobody better.”
Stuart Goulden, MD, One&Other®, UK media brand
Sourcing and selling the finest artisan tea in China, Lishi Tea wanted us to create an identity and tone-of-voice that stood apart from the rest of the loose leaf market. Eschewing traditional Chinese references, our logo and copy is full of character. Like the tea. You drink victory forever.
Universal Pictures backed film, The Knife That Killed Me is currently in production. Based on a best-selling book, it's a teenage knifecrime parable shot on greenscreen to conjure something that's going to be VERY different. Our identity adorns everything from filmscripts to posters at the likes of Berlin film festival.
One of Europe's top leadership coaches, Peter Bluckert works with country presidents, football clubs and senior management teams of multi-nationals, and came to us for a brand identity and suite of materials that would reflect the calibre of his clients. Our work uses a concentric cirlce motif to symbolise change, journeys and psychological layers. This motif appears across stationery, brochures and a website, and is shown through both illustration and stunning light photography.
Working globally, York Associates help professionals communicate across language and cultural barriers. Our rebrand gave them a coolly professional aesthetic, a simple tone-of-voice and a website their world-wide community could engage with.
One of the best kept secrets in Yorkshire, the stunning, handcrafted furniture and soft furnishings from this small family firm takes pride of place in many of the finest homes across the Dales. After 20 years of bespoke wonderfulness it was time to grow, so Dalesbred and the Design Council's Designing Demand programme commissioned us to rebrand, reimagine and let the secret out.
Our client wanted to do two things: engage decision makers across the country with the Graduate Entrepreneurship Project, and excite students across 11 universities about setting up their own business. We wrote and made two complimentary books; one delivering the project's aims and stats through a beautiful piece of print, the other a little more lo-fi encouraging people to start an enterprise through punchy copy and illustrations.
Our Artwork series gives exciting, young artists our premises for a night. We invite clients, friends and people we barely know to a private view, ply them with drink before handing over to the artists to exhibit whatever they want. Join the Facebook group here and invite yourself along.
Wow!Grass! is an amazing product - lush, strokeable and evocative real grass grown in felt so it can be used anywhere. It has covered the Dorchester Ballroom, Trafalgar Square and added loveliness to many other corporate and PR events. We gave the product its name, identity, quirky tone-of-voice and eye-catching pieces of direct mail, all designed to appeal to a discerning audience of PR and event organisers.
Our work with Pontefract Racecourse has covered advertising, print and direct mail, and sees the introduction of clean, simple design, taglines and fantastic photography capturing the spirit of the crowds who attend race meetings. Gate receipts have steadily risen.
Julie Lodrick, Principal of The Mount, says “We commissioned a brand refresh, prospectus and new website. What we got went much deeper than that. The thinking behind the re-imagining of our logo, introduction of taglines and development of some highly unusual marketing concepts was entirely unexpected. We thought we would get cosmetic design changes, instead we got a powerful brand direction. One that has contributed to our School’s direction and continuing success.”
One of the world's largest chemical companies, AkzoNobel's Aerospace division are currently working with us to create worldwide advertising campaigns for aircraft and vehicle coatings. Or to put it another way we're thinking of cool ideas to sell paint. Work is debuting in London and Las Vegas over the next few months.
Pop Up Events aims to be the place on the internet to discover unusual events happening in unusual places. Our branding and marketing (which features a pop up logo naturally) is currently being rolled out across digital and print.
WIRED UK writer, cultural hacker, newspaper editor and internet-person (see here for a better description), Leila Johnston is clever and cool. So of course she asked us to brand her Final Bullet project/business. Much more to come from this identity.
A project for Welcome To Yorkshire, Wakefield Council and major galleries in West Yorkshire, (The Hepworth, Yorkshire Sculpture Park, Leeds Art Gallery), our brief was to create advertising that united the region's sculpture offer. The result balanced contemporary design with mass-market appeal.
Superhot art gallery According To McGee came to us as plain old 'ArtSpace'. With an identity that felt more community centre than gallery we ripped it up and started again. The name is homage to the gallery's outspoken owner and the brand now rocks. Visitor numbers are up and the fine Jackdaw magazine has noticed them.
The Good News is that you only need 30 minutes of physical activity a day to be happier and healthier. Our year and a half challenge was to get this message across one UK city in order to boost fitness levels. Giant letters, ambient messages, posters, postcards and social media have resulted in everything from more dance class sign ups to links with Canada.
A project to create a European-wide business toolkit explaining the rise of the ‘experience economy’ for CIDA resulted in a fresh, culturally-accessible visual style that explained a difficult concept in a simple, fun way.